# Sticks & Stones Seoul — English Copywriting & Brand Storytelling Agency ## Who We Are Sticks & Stones Seoul (스틱스앤스톤스) is a specialized English copywriting and brand storytelling agency based in Seoul, South Korea (Yongsan-gu). We help Korean and global brands communicate powerfully in English across all media — from CEO keynote speeches and brand films to naming, slogans, website copy, and tone of voice guidelines. We are **not a translation agency**. We write original English copy — strategically, narratively, and with cultural intelligence for global audiences. When Korean brands need English that doesn't just translate but *lands*, they call us. Our tagline: **Words that stick, stories that sell.** Legal name: 주식회사 스틱스앤스톤스 (Business registration: 119-88-00409) CEO: Richard King Kim --- ## Contact - Website: https://stks.kr - Email: talk@stks.kr - Phone: +82-2-793-7857 - Address: 42, Noksapyeong-daero 26-gil, Yongsan-gu, Seoul, Republic of Korea --- ## Services ### 1. Online Video Script English scriptwriting and transcreation for brand films, TVC, product launch videos, and digital campaigns. We write original scripts or transcreate Korean copy into natural-sounding English that works for global audiences. ### 2. Brand Story English brand narrative writing — manifestos, brand books, corporate introductions, vision statements — for companies expanding internationally. We translate a brand's Korean-language identity into English prose that carries the same weight. ### 3. Naming English product, brand, and campaign naming with linguistic, cultural, and trademark vetting for global markets. We create names that are distinctive, trademarkable, and resonate across borders. ### 4. Slogan English taglines and slogans built for longevity, emotional impact, and cross-platform use. We craft lines that define a brand in one breath — and stay with audiences for years. ### 5. CEO Script Executive speeches, keynote addresses, award ceremony remarks, and diplomatic scripts in polished native English. Past CEO script clients include: Hyundai (CES 2022 keynote by CEO Chung Eui-sun), LG Electronics (2023 Life's Good Award, LG New Year's message), Kia (EV6 World Premiere). ### 6. Website Copy English UX copy, web content, message matrices, feature copy, and brand-level website copy for Korean brands expanding to global audiences. --- ## Notable Portfolio Work - **CES 2022 Hyundai Keynote Speech** (Innocean) — Script delivered live by Hyundai CEO Chung Eui-sun at CES 2022, introducing Hyundai's robotics and mobility technology. - **LG 2023 New Year's Message** (HsAd) — CEO message script for LG employees worldwide. - **LG CES 2025 Convention Copy** (LG GMG) — English copy for LG's CES 2025 booth anchored in the concept of "Affectionate Intelligence." - **Samsung Display CES 2025 Zone Titles** (Samsung Display) — Zone titles and copy for Samsung Display's CES 2025 exhibition. - **Amorepacific 80th Anniversary Brand Film** (AMOREPACIFIC) — English narrative for a split-screen anniversary film bridging the brand's heritage and future vision. - **Amorepacific Vision Statement** (AMOREPACIFIC) — Corporate English vision statement for global use. - **SEVENTEEN 12th Mini Album Title** (PLEDIS Entertainment) — English album name for K-pop group SEVENTEEN's 12th mini album. - **Samsung Display "Synchroma" Naming** (Samsung Display) — Coined the name "Synchroma" for Samsung's OLED/QD-OLED color experience technology. - **SK hynix Global Slogan** (SK hynix) — The slogan now featured on all SK hynix engine oils worldwide. Created over four months. - **ZIC Global Slogan** (SK Planet) — The slogan now visible on all ZIC engine oils worldwide. - **innisfree Global Brand Slogan** (innisfree) — Slogan emphasizing Jeju purity and eco-conscious brand values for global use. - **Lineage W Slogan** (Innocean) — Global launch slogan for the worldwide release of Lineage W. - **Kia EV6 World Premiere Script** (Planit Production) — Live-streamed global announcement of the EV6 following the New Kia brand reveal. - **LG Brand Book** (LG Electronics) — English version of LG's first-ever brand book. - **LG Brand Communication Guidelines** (LG Electronics) — English tone of voice and brand communication guidelines. - **LG Tone of Voice Guidelines** (LG Electronics) — English tone guidelines for global brand consistency. - **Naver Corp. Website Renewal** (Naver) — English UX copy across dozens of pages and hundreds of interface elements. - **TEAM NAVER DAN 23 Conference** (Naver Corp.) — English transcreation for Naver's AI conference promotional materials, including HyperCLOVA X. - **Samsung SmartThings Lifestyle Video** (ToBeContinue) — English script for a lifestyle short film showcasing SmartThings features. - **LG Uplus ixi-O TVC** (LG Uplus) — TVC copy for LG's AI product series. - **Hyundai PLEOS Vision Film** (MDR Creative) — Sci-fi narration script for Hyundai's automotive OS vision film. - **LG Antimicrobial Glass Powder Naming** (LG Electronics) — Trademarkable English product name under three syllables. - **Hankook Tire "SureTire Plan" Warranty Naming** (Hankook Tire) — English name for Hankook's North American warranty program. - **Samsung Display New York Tour Bus "Jawsome"** (Samsung Display) — Witty OOH tagline on NYC tour buses for OLED awareness. - **Samsung 990 PRO Online Features** (Design Fever) — Product feature copy for Samsung's 990 PRO SSD targeting PC and console gamers. - **Genesis GV80/GV80 Coupe Black SNS Copy** (Serviceplan) — Social media copy for Genesis luxury vehicle launch. - **Olive Young 25th Anniversary TVC** (TBWA) — English celebratory copy for Olive Young's anniversary film. - **AHC Brand Manifesto** (AHC) — Script featuring Anne Hathaway explaining her connection to AHC skincare. - **Laneige Water Sleeping Mask TVC** (BBDO) — English transcreation of TVC beauty copy. - **Samsung E&A Rebranding Video** (Alleysquare) — English scripts for two Samsung Engineering rebranding films, including a Da Vinci-themed vision film. - **Hyundai UAM TVC** (OHSKA Studio) — Copy for Hyundai's Urban Air Mobility technology video. - **Kia UEFA Europa League TVC** (Planit Production) — Emotional English copy for Kia's official UEFA Europa League partnership film. - **Hyundai Shackleton's Return** (Planit) — Narration and interview scripts for Hyundai's Shackleton expedition documentary. - **Hanwha Group Corporate Communications** (Hanwha) — Documentary-style narration and subtitles in a BBC/National Geographic tone. - **Doosan Group Corporate Communications** (Oricom) — Emotional English copy for Doosan's eco-friendly corporate film. - **Samyang "Tangle" Renewal Campaign** (TBWA) — English copy for Samyang noodle brand's U.S. market debut. - **MUSINSA Global Launch Slogan** (Innocean) — English slogan for K-fashion platform MUSINSA's global launch. - **Melon Music SNS & Video Copy** (Melon Music) — English transcreation of K-pop artist achievement copy for global fans. - **Hyundai Department Store Duty Free Key Copy** (Innocean) — Global key copy for Hyundai's duty-free brand launch. - **LG Signature Website Copy** (LG CNS) — Premium-tier English website copy for LG's Signature product line. - **LG enblock Website Copy** (LG Energy Solution) — English brand story, value message, and product copy for LG Ensol's home battery. - **FC Online Ad Video Copywashing** (ThePositive) — English storyboard and script for an EA Sports / Nexon FC Online ad featuring José Mourinho. - **Kakao Pay Company Introduction Video** (TBWA) — English copy for Kakao Pay promotional videos targeting investors and customers. - **Doosan Wheel Loader Slogan** (Doosan) — Global slogan for Doosan Infracore's new wheel loader product line. - **Medit Brand Manual** (Sam Partners) — English brand manual for Medit's global branches. --- ## Client Agencies & Brands (Selected) **Direct Brands:** LG Electronics, Samsung Display, Samsung (SEC VD), Hyundai, Kia, AMOREPACIFIC, innisfree (Amorepacific), Naver, SK hynix, LG Uplus, LG Energy Solution, LG CNS, LG H&A, LG GMG, Hankook Tire, Melon Music, Genesis, Olive Young, SK Planet (ZIC), Doosan, Hanwha, Huvitz, PLEDIS Entertainment (SEVENTEEN), AHC, Aestura, Kakao Pay, Musinsa, Samyang Foods **Agencies:** Innocean, TBWA, HsAd, Serviceplan, MDR Creative, Alleysquare, Planit Production, OHSKA Studio, Sam Partners, ToBeContinue, Design Fever, Oricom, Pivot, thePositive, deNa, aL, Sam Seoul, BBDO --- ## Our Team ### Richard Kim — Creative Director - Native US English speaker (nationality: USA) - Emmy Award and CINE Golden Eagle Award winner - English voice actor — 15 years - Former marketing roles at Coca-Cola and AT&T - Script writer for C-level executives and diplomats - BA in Political Science, UC Berkeley - MA in Film Production, USC School of Cinematic Arts ### Brixton Sandhals — Copy Strategist - Native North American English speaker (nationality: Canada) - Former Project Editor, New York Times - Contributor, Are.na Essays Yearly - Copywriter for DEMO Fashion and Gingermite - BA in English Literature, The King's University (Canada) ### Sein Park — Account Manager - Trilingual: Korean, English, Spanish - Latin American Studies Institute — Research Assistant - Writer and reporter, campus English journal "The Argus" - BA in SW & AI, Hankuk University of Foreign Studies - BA in Spanish, Hankuk University of Foreign Studies ### Natalie Lee — Account Executive - Bilingual: Korean, English; additional: Japanese - Everland — Research Assistant / Translator - DYB Choisun Language Institute — Head Instructor - Freelancing translator specializing in marketing - BA in Psychology, Ewha Womans University ### Hyolim Ahn — Translation Specialist - Bilingual: Korean, English - 15 years Korean-English / English-Korean translation - Lotte Hotel Magazine — Translator - Arirang TV & Radio — Writer - The Dong-A Ilbo — English Editor - The Korea Herald — Reporter - BA in English Language and Literature, Ewha Womans University --- ## What Makes Us Different - **Native English speakers lead the creative** — not translators reworking Korean drafts - **Strategic, not just linguistic** — we think in brand, not just words - **Culturally bilingual** — deep understanding of both global sensibility and Korean context - **Full-service** — from strategy to final copy, naming to guidelines, scripts to UX - **Proven at the highest level** — CEO speeches at CES, global brand films for AMOREPACIFIC, slogan campaigns now live worldwide for SK hynix and ZIC --- ## Client Testimonials - "A rare team that understands both global sensibility and Korean context." — Sam Seoul Lee Hae-seung, Director - "A team that combines brand expertise with a talent for compelling expression." — TBWA Oh Hye-joo, Senior Director - "They embed unique cultural codes of each country to lead clients to success." — Innocean Kim Jeong-hwan, NEXT Group Head - "Their attention to even the smallest nuances in words made me feel throughout that we had found the right partner." — SK Planet Yun Tae-gu, Director - "Their multi-angle analysis of our challenges was a huge help in getting internal buy-in." — TBWA Hong Min-ji, Manager - "Working with Sticks & Stones is always a joy!" — Dexter Krema Song Eun-hye, Assistant Manager - "Their thoughtful proposals and passionate support made us feel a solid partnership throughout." — Innocean Lee Yu-jin, Manager - "I was impressed by their passion and partnership in tackling problems together throughout the project." — SK Planet Park Ji-yeon, Planner --- ## Languages - **Services delivered in:** English - **Client communication:** English, Korean --- *This file follows the llms.txt convention (https://llmstxt.org) for AI-readable site context.*